• Written by teammarketingcheff@gmail.com
• March 12, 2024
• 2 minutes

In a world where technology constantly evolves and market demands shift rapidly, only a few brands manage to stay strong, trusted, and innovative through the decades. GENIUS is one such name—a brand built on legacy, led by vision, and driven by quality.

What started in 1984 as a modest wire and cable venture has today grown into a comprehensive electrical solutions company with over 1000 premium-quality products. This is the story of our journey—from a small beginning to becoming a recognized name in the electrical industry.

Humble Beginnings with a Powerful Vision

GENIUS was founded in 1984 by our visionary father with a clear mission:
To deliver reliable, durable, and safe electrical products to every Indian household and industry.

Back then, the electrical market lacked quality-driven options. With dedication and a deep understanding of customer needs, he built a foundation rooted in trust, safety, and performance.

Growth Fueled by Quality and Innovation

Over the years, GENIUS steadily expanded its product line beyond wires and cables. We introduced:

• Modular switches & accessories
• MCBs (Miniature Circuit Breakers) & DBs (Distribution Boards)
• PVC insulation tapes
• Domestic and industrial wiring solutions

Our commitment to innovation, precision engineering, and customer satisfaction helped us carve a niche in a highly competitive market.

A New Generation, A Renewed Drive

Today, GENIUS is led by the second generation—two dedicated brothers who carry forward the legacy with passion and purpose. Under their leadership, the brand has embraced modern technologies, streamlined operations, and enhanced product design—without compromising the core values instilled by our founder.

With a future-forward vision, we aim to continue setting benchmarks in electrical safety, efficiency, and design.

Trusted Nationwide, Preferred by Professionals

Our cables and accessories are used across:

• Residential housing projects
• Commercial and retail buildings
• Industrial plants and factories
• Government and infrastructure developments

Professionals across India—electricians, architects, builders, and engineers—trust GENIUS for its consistent performance, certified safety, and reliable support.

Commitment to Quality & Compliance

Every GENIUS product undergoes strict quality checks and adheres to national and international safety standards. We are committed to delivering products that are:

✅ ISI-marked
✅ Fire-resistant and durable
✅ Made from 100% pure copper
✅ Built for long-term reliability

Our in-house manufacturing facilities are equipped with state-of-the-art machinery and backed by a skilled workforce dedicated to excellence.