GENIUS-Empowering Excellence Since 1984 Established in 1984 by our visionary father, GENIUS began its journey with a singular focus on wires and cables. Today, it stands as a renowned name in the electrical industry, proudly offering a diverse and ever-growing range of over 1000 premium-quality products. Now led by us-two dedicated brothers-GENIUS is driven by innovation, precision, and an unwavering commitment to excellence. We strive to uphold the legacy built on trust, durability, and superior performance. Our heartfelt gratitude goes to our loyal customers and esteemed dealers whose unwavering faith and continued support have been instrumental in our success. Your trust fuels our ambition and inspires us to keep raising the bar. At GENIUS, we don’t just create electrical accessories-we craft reliable solutions designed to power progress. With every product, we promise safety, efficiency, and unmatched quality that stands the test of time.